
The Longer Game Season 2 Episode 8: Speed Kills: Feedback Loops and How Bad Cereal Flavors Come About
Jun 16, 2023
33:51
Consumer research one-way legacy brands have iterated more intuitively with products and won in the past but e-commerce brands have been able to iterate quicker in the past decade, which is one reason growth has soared. John Li, Co-Founder of PickFu, has created a tool that has allowed both types of brands to get to the yes, no, or maybe much quicker with consumers, and it was sort of an accident. Moving fast is a necessity of retail today, especially with the volume of information available and the speed at which we can access that info, so buckle up and get ready to move at the speed of 1.2 gigawatts on this week's episode.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.
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Our guest Guest Name is John Li. John Li is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. John built PickFu with co-founder and college classmate Justin Chen for their own use in their early days as entrepreneurs. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. John is passionate about building systems that help others succeed. He has degrees in computer science from UC Berkeley and the University of Washington. John and his family live in the San Francisco area, where he shuttles his kids around in his dream car (a minivan).
You can find them at...
Website: https://www.pickfu.com
Find them on LinkedIn: https://www.linkedin.com/in/johnli
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
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Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
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