The Rollup The Rollup TV: Our Next Chapter
Sep 13, 2025
John Woo, founder of 40 IQ, emphasizes the value of authenticity and effortless action in brand storytelling. Adam Lawrence, CEO of rwa.xyz, discusses the rise of tokenized assets and innovation in finance. Carlos Domingo, CEO of Securitize, highlights blockchain's role in transforming traditional finance. They also dive into the strategies for effective communication in the crypto industry and express excitement for upcoming collaborations and insights, all while navigating the evolving landscape of media and prediction markets.
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Episode notes
Tokenization Makes Finance Internet-Native
- Tokenized offerings and regulated pairings (e.g., Nasdaq) will digitalize capital markets and make asset access internet-native.
- Adam says tokenization levels the playing field by making assets purchasable and discoverable online.
Distribution Trumps Pure Tech In Tokenized Products
- Brand, distribution and sales decide which tokenized products win more than pure technology or packaging.
- Adam argues whoever packages and pushes assets through distribution channels will capture market share.
RWA Businesses Monetize With Data And APIs
- RWAs monetize via enterprise APIs and data services for both supply-side issuers and demand-side institutional consumers.
- Adam notes institutional clients consume API data for oversight, metrics, and powering investment experiences.
