Wisepreneurs Podcast: Independent Professionals Building Expertise Debbie Jenkins Writing Short Books for Credibility: Why Concise Books Build Professional Authority
Debbie Jenkins wrote Stop the Credibility Crisis and Stop Writing Books Nobody Reads after moving from engineering into publishing, building a practice around short books as professional authority tools.
Debbie explains why concise, focused books outperform longer volumes for establishing credibility and generating passive income.
She walks through the practical strategy of writing books that people actually read, covering how independent professionals can use a single short book to open speaking opportunities, attract clients, and position themselves as the obvious choice in their field.
Her engineering background shapes her approach: systematic, evidence-based, and stripped of unnecessary padding.
She also discusses how AI and publishing technology are changing what's possible for professionals who want to write without a traditional publisher.
Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.
Resources Mentioned:
Books:
•“Stop the Credibility Crisis” by Debbie Jenkins
•“Stop Writing Books Nobody Reads” by Debbie Jenkins
•“The Emergent Approach to Strategy” by Peter Compo
Mentioned Names:
•Ann Latham, author of “The Power of Clarity”
•Liz Bywater, PhD, strategic CEO advisor
Connect with Debbie Jenkins:
•Website: Debbie Jenkins
•LinkedIn: https://www.linkedin.com/in/debsjenkins/
•Programs: Writing & Publishing Cohorts, Only Authors Club, The Asset Path® Weekly Strategy Calls—see Debbie's website for details
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Downloads
- Embodied Intelligence Self-Assessment
- Professional Reputation Audit
https://wisepreneurs.com.au/free-assessments/
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
Stay one step ahead with The Wisepreneurs Insider newsletter
As a subscriber, you'll get:
- Sneak peeks at upcoming must-listen podcast episodes and guests
- Bonus wisdom straight from recent guest experts
- Marketing tips to attract your ideal clients
- Productivity hacks to streamline your independent business
- And more exclusive insights are delivered right to your inbox!
- Don't miss out on these invaluable resources
- Subscribe now and gain the edge you need to survive and thrive as a wisepreneur