How This Hotel CEO Uses Art to Create Energy - Sarah Eustis, Main Street Hospitality Group

Sarah Eustis, CEO of Main Street Hospitality, shares how art plays a direct role in how she leads and drives performance across her portfolio. She explains why her team invests in Artist in Residence programs, rotating galleries, and cultural programming as a way to create energy guests feel the moment they walk in. Sarah also talks about why she avoids standard hotel art packages and instead focuses on work with real meaning and local connection. Toward the end, she reveals an unexpected benefit of art that influences leadership, culture, and how people experience each day.

See our earlier conversations: 

• From 14-Year-Old Housekeeper to Ralph Lauren to CEO: What I've Learned in Hotel Management and Beyond 
• The Box and the Wavy Line: A Smarter Way to Lead Hospitality

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands