Strictly Business

Pushkin Industries Revs Up Fall Slate with 'The Big Short' Audiobook and Companion Podcast

Sep 5, 2025
Eric Sandler, Chief Strategy Officer at Pushkin Industries, shares insights into the audio studio's creator-first approach. He discusses the re-release of 'The Big Short' audiobook and its companion podcast, reflecting on the lasting impact of the mortgage crisis. Sandler highlights the upcoming series 'The Chinatown Sting' and its themes of social justice, alongside the vital role of quality journalism and engaging storytelling in today’s podcasting landscape. He also touches on innovative business models and the importance of personal brands in audio content.
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ADVICE

Guide Brands On Audio Execution

  • Educate partners on how to execute audio specifically rather than repurposing video assets.
  • Guide brands to choose the right ad format for their desired outcome.
INSIGHT

Keep Ads And IP Separate

  • Pushkin keeps ad sales exclusive to iHeart while retaining independent IP and licensing.
  • This model preserves creative and commercial freedom for audiobooks and TV/film deals.
ANECDOTE

Internal Talent Grows Into Hosts

  • Pushkin develops talent internally, promoting producers like LJ Cott to host their own shows.
  • Sandler cites The Chinatown Sting as an example of internal talent growth.
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