Focus on Africa

Are Gen Z investing for vibes?

Mar 27, 2026
Gbeminiyi (Bimini) Shopeju, a Lagos-based investment analyst and finfluencer, and Achiever Omoobajesu, a former petroleum engineer turned finfluencer, discuss Gen Z’s turn to social media for investing. They talk about viral FinTok trends, risks of misinformation and FOMO, research and risk-management practices, and how fintech and visible gains are drawing young people into markets.
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ANECDOTE

Early Losses Became Paid Lessons

  • Achiever Omoobajesu learned investing early and treated initial losses as lessons.
  • She paid for professional courses (over $5,000) and used that training to analyze stocks confidently rather than relying on hype.
ADVICE

Set Stop Losses And Stick To Them

  • Use stop losses and predetermined exits to manage risk and avoid emotional selling.
  • Gbeminiyi explains experts set stop-loss levels and cut positions even if it means realising a loss to protect portfolios.
ADVICE

Do Deep Research Before You Buy

  • Do deep research before recommending or buying a stock, prioritising fundamentals and macroeconomic context.
  • Gbeminiyi Shopeju looks at current news, economic conditions and company fundamentals before technicals or hype.
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