Headsmack: Conversations with Misfits Mark MacDonald / National Church Branding Strategist / Author
Mark MacDonald brings 40 years of ministry, marketing, and communication experience to this powerful conversation about church branding and effective communication.
Most churches today aren't known for anything meaningful in their communities. They're speaking a language their audience doesn't understand, building websites that confuse rather than clarify, and creating content that sounds like everyone else. Mark MacDonald, founder of BeKnownForSomething.com and bestselling author, has spent four decades helping thousands of churches across North America cut through the noise and discover their unique thread.
In this episode, Mark reveals the exact mistakes churches and businesses make with their websites, why being clever leads to confusion, and how to structure your communication so people actually listen. He shares practical insights on everything from SEO fundamentals to email marketing psychology, and explains why the most important thing you can do is say less so people will listen more.
Whether you're leading a church, running a business, or trying to make your message heard in a noisy world, Mark's wisdom will transform how you think about branding, communication, and connecting with your community.
Link: https://beknownforsomething.com/
Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.