
Navigating Wealth How NIL & Revenue Sharing Are Changing College Football ft. Joey McGuire
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Mar 11, 2026 Joey McGuire, Texas Tech head football coach who led the Red Raiders to their first Big 12 title, talks about college athletics' modern chaos with structure. He covers NIL revenue sharing, the transfer portal’s analytics-driven 82% hit rate, preparing 19-year-olds for taxes and investments, and how programs act as wealth-management incubators for players.
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Operate Like An NFL Franchise In College Football
- College football today is 'chaos with structure' where programs that can operate in chaos win.
- Joey McGuire runs Texas Tech like an NFL franchise with a dedicated personnel team and a GM to handle negotiations.
Recruit Proven Collegiate Players Not Untested Prospects
- Favor transfer players with proven college game snaps rather than untested college-aged athletes.
- Texas Tech uses analytics and two external grading firms to target G6/G5 starters with an ~82% hit rate for playing impact.
Use Transparency To Maintain Locker Room Unity
- Be transparent about pay and roles to preserve locker room cohesion.
- Joey tells players money differences mirror real life and emphasizes team culture and honest communication to avoid locker-room derailment.

