Talks at Google

Ep311 - Dr. John Kotter | Change

Jan 13, 2023
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INSIGHT

Scale Creates Bureaucracy, Not Agility

  • Organizations naturally evolve from networked start-ups into hierarchical bureaucracies as they scale.
  • That hierarchy is efficient but not optimized for the continuous adaptation needed today, so both network and hierarchy are required.
ADVICE

Adopt A Dual Operating System

  • Build a dual operating system: keep the hierarchy for daily reliability and add aligned networks for change initiatives.
  • Let volunteers from the hierarchy join networked initiatives so the organization becomes both reliable and adaptive.
ADVICE

Use Volunteers And Short-Term Wins

  • Recruit volunteers who feel passionate and give them clear short-term wins to sustain energy.
  • Provide a clear vision, expected commitments, and visible early successes so people keep contributing.
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