Inspired with Alexa von Tobel Julia and Thomas Berolzheimer on Why the Future of Shopping Will Run Through Creators
Feb 25, 2026
42:41
Julia Berolzheimer and Thomas Berolzheimer have spent 15 years turning a fashion blog into one of the most powerful e-commerce brands in the creator economy. What started with a camera and an idea in 2011 has grown into a multi-platform empire spanning a blog, Instagram, Substack, ShopMy, Amazon, and their newest venture, Coreli.
What You'll Learn:
- How Julia and Thomas built one of the most trusted brands in the creator economy
- Why curation beats creation when it comes to driving real commerce
- How they think about managing content, platforms, and technology as a team
- Where AI fits in and where it doesn't for creators who've built on authenticity
- What the next decade of the creator economy actually looks like
Chapters:
- 01:52 Intro
- 02:35 The Beginning of Julia and Thomas's Journey
- 04:45 Milestones and Evolution of Gal Meets Glam
- 06:41 Curation and How Julia Starts Every Morning
- 11:30 Managing Content Across Different Platforms
- 15:34 ShopMy
- 20:25 Tools and Technology
- 25:20 How Julia and Thomas Work Together
- 29:00 The Future of the Creator Economy
- 31:05 Using AI for Influencer Content
- 35:45 Quickfire Round
Follow Julia and Thomas Berolzheimer:
Follow Inspired: