In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Bec from Glow by Becca get her business back on track after financial setbacks and product losses. As a mum juggling entrepreneurship, Bec faces the challenge of balancing family life while trying to grow her self-tanning brand.

Jane and Anaita explore practical ways to stabilise cash flow, make strategic financial decisions, and set up systems that allow for growth without burnout. They also discuss the importance of defining a unique selling proposition, leveraging founder-led storytelling, optimising websites and product pages, and using content-driven marketing strategies to attract the right customers.

Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.

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Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod

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Connect with Anaita Sarkar: @sellanythingonline

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Help My Small Business: How to Get Your Business’s Finances Back on Track