CoinDesk Podcast Network How Binance's CZ is Guiding Aster Founder Leonard
Dec 12, 2025
Aster's surprising rise is underlined by CZ's endorsement, sparking interest at Binance Blockchain Week. CEO Leonard shares how long-term dedication led to this buzz. With valuable advice from CZ to think bigger and focus on tokenomics, Leonard discusses the ascent of perpetual DEXs. He highlights how infrastructure improvements are shifting user preferences from centralized to decentralized platforms. Plus, an innovative liquidity solution called Rocket Launch is set to reward early adopters. Exciting times lie ahead for decentralized trading!
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Four Years Behind The Overnight Success
- Leonard says Aster was four years in the making before sudden attention made it feel overnight.
- He emphasizes persistence, iteration, and long-term conviction as keys to eventual luck and visibility.
Use Hype To Build Long-Term Value
- Leonard shares that CZ coached him on handling rapid short-term success and traffic wisely.
- He advises founders to use that momentum to build sustainably and maximize long-term value.
Think Bigger Than Risk Allows
- CZ pushed Leonard to be bolder and think bigger when designing tokenomics and product scope.
- Leonard recommends trading excessive risk focus for optimism to realize larger potential.