Entrepreneurs on Fire Culture: How an Entrepreneur can Build Their Dream Team with Jason Haugen: An EOFire Classic from 2022
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Mar 7, 2026 Jason Haugen, serial entrepreneur and CEO of Haugen RV Group, shares how to build team-first workplaces. He talks about leading from the front and serving your people. He explains setting measurable goals, gamifying performance safely, and crafting personalized incentives and events.
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Lead From The Front Every Day
- Show up and lead from the front as the CEO to model the behaviors you expect from your team.
- Jason Haugen washes vehicles and helps on the floor so employees know he’s willing to do the same work he asks of them.
CEO Role Is To Serve Employees
- The CEO's primary job is to serve and set people up for success rather than just chase revenue.
- Jason shifted focus from “how do I make more money” to “how can I help my people and customers,” which improved his ability to lead authentically.
Customize Measurable Goals With Incentives
- Create clear, customized, and measurable goals plus incentive programs for teams and departments.
- Jason tailors monthly incentives to each store and department so goals are achievable and aligned across locations.
