
Social Currency with Sammi Cohen Jesse Draper (Halogen Ventures) on Betting on Companies Early, Founder Red Flags, and Why Investing in Women Is NOT a Charity
Feb 24, 2026
Jesse Draper, founder of Halogen Ventures and fourth-generation VC who backs early-stage consumer and female-founded startups. She explains how she evaluates pre-revenue companies, the founder green flags she loves like radical transparency, and why she stopped investing sight-unseen on Zoom. She also discusses how social media reshaped consumer investing and why investing in women is about returns, not charity.
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Niche Thesis Becomes A Deal Flow Magnet
- A strong thesis focused on underrepresented founders creates a deal flow magnet.
- Halogen sees many more women-led deals because women founders seek out women investors, producing better deal selection.
Con Artist Founder Returned Funds After Being Exposed
- Jesse invested in a founder who fabricated references and grand connections, then reclaimed the investment.
- After hearing network warnings, she confronted the founder on Zoom and got the money returned; lesson: verify references and meet in person.
Never Invest Based Only On Zoom
- Avoid investing solely from Zoom; meet founders in person before writing a check.
- Jesse learned during COVID that several Zoom-only investments underperformed and now requires at least one in-person meeting.



