Stock Movers Rolls-Royce Climbs, Puma Gains, WPP Slumps
Feb 26, 2026
Chloe Millay, Bloomberg reporter known for market and company analysis. She breaks down Rolls‑Royce’s surprise buyback and raised targets. She highlights Puma’s signs of recovery, led by stronger Asian sales. She covers WPP’s sweeping cost cuts and the push to reinvest in AI and data.
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Rolls-Royce Buyback Sparks Record High
- Rolls-Royce's share jump was driven by a huge buyback and raised mid-term earnings targets.
- The company plans up to £9 billion buybacks over two years and benefits from rising demand for aircraft engines and data-center power systems.
Engine Demand Meets Data Center Growth
- Rolls-Royce benefits from both civil and military aviation recovery plus data-center demand for power systems.
- Analysts highlighted growing engine demand and a surprising data-center angle tied to AI infrastructure needs.
Puma Sees Early Recovery Signs
- Puma's shares rose despite forecasting another loss and cutting its dividend because investors saw signs of recovery.
- Fourth-quarter sales beat expectations in Asia and management aims for a return to growth by 2027 via inventory cuts and revamped marketing.