This Week in Startups Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202
Apr 21, 2021
Join Mehak Vohra, Founder and CEO of SkillBank, a career accelerator for marketing, and Kate Bradley-Chernis, CEO of Lately, a cutting-edge social media management platform. They dive into how Mehak leveraged TikTok to boost signups with engaging content strategies. Kate shares her secrets on effective business writing and enhancing B2B engagement on LinkedIn, emphasizing authenticity and clarity. The conversation also touches on the power of AI in crafting content and the significance of storytelling to truly connect with audiences.
AI Snips
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Transcript
Episode notes
Negative Calls to Action
- Use negative calls to action like "Don't forget" to create a sense of urgency and responsibility.
- Test negative vs. positive phrasing to see which performs better with your audience.
The Royal We/You
- Avoid excessive use of "I" and replace it with "we" for inclusivity or "you" for empathy.
- Using "you" puts the focus on the audience and strengthens the connection.
Visual Cues
- Use visual cues like parentheses, ellipses, emojis, and varied formatting to make your writing more engaging.
- Treat your writing like food presentation—make it visually appealing.
