Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.

During the conversation, they discussed:

- How publisher's first party data can help brands succeed in a privacy-first world.

- The rising use of synthetic data and the impact on advertising.
- The role of customer data platforms.