SOMM TV wine & food Episode 283: This is your brain on wine - with Cokie’s world of wine & Madeline Puckette of Wine Folly
Mar 5, 2026
Madeline Puckette, founder of Wine Folly and wine educator known for her visual guides and books. She and Cokie talk creativity and obsession in wine. They discuss ADHD as a creative superpower, balancing fitness and systems, dealing with criticism, and how AI and databases are changing wine media and research.
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Study As The Product
- Cokie studies intensely every day and shares her study journey publicly as her primary work.
- She’s concurrently pursuing Master of Wine and Master Sommelier while creating short Instagram videos that distill that process for viewers.
Wine Folly Started With Infographics
- Madeline built Wine Folly in 2011 by turning complex wine topics into clear visual infographics for restaurant customers.
- That visual-first approach later led to book deals and made wine approachable to non-experts.
Make Content You Would Watch Yourself
- Create content you personally want to watch and learn quickly; that motivates clarity and speed.
- Keep videos fast, avoid wasting viewers' time, and ensure each piece leaves people better informed than before.