How SHE Turned A Problem Into a Product Loved by Kendall Jenner with Sarah Forrai from Contour Cube

Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?

In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can take you further than you ever imagined.

From 3D-printing prototypes at home to being featured in the Kardashian-Jenner gift guide, Sarah opens up about her journey of creative problem-solving, staying true to her vision, and handling copycats, cash flow, and chaos along the way.

Whether you're scaling your first product or looking to build a brand that stands out, this episode is full of gold.

What You’ll Learn in This Episode:

✨How a frustrating skincare routine sparked Sarah’s idea for Contour Cube
✨ The moment Kendall Jenner posted the product - and what happened next
✨ Why Sarah said no to Shark Tank investment (even after getting 4 offers!)
✨ What to do when the copycats come - and how to protect your peace
✨ Why Sarah believes building a brand is equal parts creativity, consistency, and community

If you’ve ever wondered how far a DIY idea can go - or how to make your product the one influencers rave about - this episode is for you.

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Resources and Links:
Visit Contour Cube

Follow Sarah on Instagram

Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

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WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.