Elon Musk kicked off 2023 by losing $200 billion in wealth. And the South African entrepreneur is ending the year with a series of blunders. X, formerly known as Twitter, is absolutely bleeding advertisers. Tesla, once his bread and butter, is facing a massive recall. And Musk’s reputation has shifted from media darling and climate saviour to ill-tempered, eccentric rich guy.
So, what exactly went wrong in 2023? How has Musk derailed his public persona? And is there any hope that the CEO can turn things around in 2024?
Paris Marx, host of the podcast Tech Won’t Save Us, explains.
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