The secret behind F1’s massive boom

A legend in the world of autosport, from an executive standpoint. That’s where we find Formula 1 CEO Stefano Domenicali. After rising through the financial and sporting ranks at Ferrari, he served as their Team Principal from 2008 to 2014, notably leading the Scuderia to a Constructors' Championship in 2008. Following a transformative stint as CEO of Lamborghini, where he oversaw the successful launch of the Urus SUV, he took the reins as CEO of Formula 1 in 2021. In his current role, Domenicali has been the chief architect of F1’s global expansion, successfully navigating the sport into a record-breaking 24-race calendar and spearheading the massive 2026 technical regulations reset. Domenicali drove up to the Opening Bid Unfiltered podcast mic with Yahoo Finance Executive Editor Brian Sozzi to chat about the surging sport that is Formula 1. The F1 brand has gotten a huge lift from the successful Netflix show ‘Drive to Survive and ever increasing amounts of Corporate America sponsorships. With seemingly all eyes on the sport – especially now with Cadillac added to the grid – Domenicali has his work cut out for him to keep the growth as hot as Lewis Hamilton's lap time.

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