
How I Built This with Guy Raz CAVA: Ted Xenohristos and Brett Schulman
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Nov 27, 2023 Ted Xenohristos, co-founder of CAVA, grew up in a Greek-immigrant family with a passion for his heritage’s cuisine. Alongside Brett Schulman, former consultant turned CEO, they discuss the humble beginnings of their Mediterranean restaurant journey. They faced daunting challenges, like financial struggles and learning the ropes of the restaurant business, before achieving remarkable growth. Innovative thinking and strategic expansions into new markets, including Los Angeles, led to CAVA becoming a nationally recognized chain with over 280 locations.
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Restaurant Business Risks
- The restaurant business is inherently risky, with slim margins and many variables.
- Weather, reviews, and inventory management can significantly impact success.
Pricing Problems
- Cava Mezze initially struggled with pricing, miscalculating food shrinkage after cooking.
- They unknowingly sold octopus and other items at a loss.
Dips and Spreads Business
- Customer requests to buy dips led Cava to start selling them in grocery stores.
- Early attempts were unsuccessful due to logistical and production issues.
