The New Society | culture from the New Statesman

Metrics now control our lives

Mar 7, 2026
C. Thi Nguyen, philosopher and professor at the University of Utah and author of The Score, studies games, gamification, and how metrics shape social life. He talks about how likes, rankings and single numbers hijack judgment. He traces why institutions prefer simple counts, when metrics help large systems, and what gets lost when life is reduced to scores.
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ANECDOTE

Viral Tweet Hooked Him On Likes

  • C. Thi Nguyen went viral on Twitter after posting a dumb joke about praising his tea and then found himself chasing likes instead of connection.
  • The viral hit shifted his attention from small conversations to seeking the next algorithmic reward, illustrating metric-driven behavior.
INSIGHT

Universities Prioritize What Can Be Counted

  • Universities convert complex educational goals into easy measurable outcomes like graduation speed or LSAT gains.
  • That shift silences talk of curiosity or reflection because policy and funding privilege countables.
ANECDOTE

Customer Trusted Wine Scores Over Taste

  • Nguyen recalls a wine-shop customer who asked only for 90 point wines because he couldn't tell his own taste.
  • The customer admitted he used scores to avoid deciding what he liked, showing metrics replacing personal judgment.
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