The GaryVee Audio Experience Old-School Thinking is Killing Your Business – Here’s How to Fix It | GaryVee Q&A
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Mar 11, 2025 Discover why resisting technology could spell doom for your business, especially in contracting. Learn how to transform your approach and rally your team around change. Dive into strategies for using social media to drive local growth and the importance of branding over just sales. Find out the crucial video every roofer should create to connect with customers. Embrace your failures and leverage them for growth while navigating the balance between personal values and the fast-paced tech landscape.
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Social Media Strategy
- Prioritize organic social media content that over-indexes with views.
- Adapt successful organic content into targeted ads within a specific radius of your business.
Interest Media
- Social media has shifted from mass followers to interest-based content delivery.
- This shift creates opportunities for even those who have never used social media for business.
Brand Arbitrage
- Focus on building brand, which attracts customers and grants pricing power.
- Sales becomes less important when you have a strong brand.