Build In Public Podcast Lessons From 30 million views on TikTok (ft. Chris Cunningham)
Jul 11, 2024
Head of Social Marketing for Clickup, Chris Cunningham, shares insights on gaining 30 million TikTok views, standing out in B2B social, and his ABCD content framework. Discusses brand building, Canva's design, AI in content creation, and challenges in social growth.
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Repurpose Short-Form Content Across Channels
- Repurpose short-form videos across LinkedIn, Instagram Reels and YouTube Shorts with small edits per platform.
- Chris Cunningham adapts edits and formats to maximize reach and platform fit.
Hooks Matter But Novelty Wins
- Grab attention fast, but focus more on novelty than an over-engineered hook.
- Chris Cunningham warns creators not to over-obsess hooks and to prioritize doing something viewers haven't seen.
Early TikTok Growth Was Slow And Messy
- Chris Cunningham admitted early TikTok growth was slow and he hired experts to scale the channel.
- Two breakout videos that hit ~10M views each changed internal support and unlocked more budget.