Surviving Outside Sales Understanding the Rogers Innovation Curve in your sales process w/ Mike O'Kelly | SOS Ep. 30
The Rogers Innovation Curve is one of the best visual & mental illustrations into the mindset of your potential buyer.
It can be used to access the willingness of that potential buyer to adopt your new product service or technology into their everyday work or life process.
Having the ability to understand the Rogers Innovation Curve and implementing probing questions into your sales process will put you light years ahead of your competition.
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