Web Design Business with Josh Hall 245 - Derek Sivers on Positioning, Brevity, Simple vs Easy and More
26 snips
Feb 20, 2023 
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HostBaby: Niche Hosting For Musicians
- Derek ran HostBaby, a musician-only web hosting business, that matched musician customers with musician support and made strong profits with just four employees.
- He sold HostBaby when he sold CD Baby and still misses the business and its community focus.
Tiny Niches Can Be Big Businesses
- Tiny, specific niches can be very profitable because they face little competition and have clearer customer needs.
- Focusing narrowly enables better conversations and higher-quality clients.
Short Stint In San Francisco
- Derek moved to San Francisco after selling CD Baby but left after six months because the investor-driven culture felt alien to him.
- He realized he preferred purposeful, mission-driven work over chasing growth and investor metrics.