Obsessed with personality tests? (Me too.)
SurePeople is flipping the script on assessments by making psychometric insights accessible, ongoing, and practical—built for real work, in real time.
In this episode, I chat with Russ Mikowski, CEO of SurePeople, about how they’re democratizing self-awareness, infusing AI into career coaching, and building a small but mighty team that embraces transparency, flexibility, and fun.
💡 What you’ll learn:
- How SurePeople's PRISM assessment is reshaping how companies understand (and apply) personality data
- Why sales is the career skill everyone should master—even if you're not in sales
- What startup leadership looks like in a remote-first, AI-fueled world
- How SurePeople includes families in its culture-building strategy
- The difference between “disagree and commit” and healthy dissent in decision-making
- How to get free access to your own AI-powered work coach at SureCoach.ai
🌟 Some SurePeople highlights:
📆 Founded: 2015
👥 Team size: 15 full-time employees
🌍 Fully remote, globally distributed team (U.S., South America, Europe)
⚙️ Product: PRISM assessment + SureCoach.ai (free personalized AI work coach!)
🧠 Culture: Transparent, collaborative, async-flexible, and values self-awareness
🎉 Perks:
- No office, no commute
- Flexible hours focused on outcomes, not clock-in time
- Creative, family-inclusive all-hands meetings (like Zoom trivia nights!)
- Growth in sales and engineering is expected
To learn more about SurePeople:
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For job seekers:
- Become an Irresistible Hire in 10 minutes a week. Subscribe now.
- Take your resume off your plate by Hiring an RTE Career Strategist
For employers:
- Interested in having your company featured? Email us at hello@recruittheemployer.com
- Want to create a world-class offboarding program? Reach out to learn how we can create alums of your organization....not ex-employees.
- Follow the host, Jena Dunay, on LinkedIn.


