Taylor Lorenz’s Power User [PATREON PREVIEW] Record Labels Are Buying Meme Pages for Millions
Apr 27, 2026
Kristin Robinson, Billboard senior correspondent who broke the Geese story, explains modern music marketing. She narrates how meme pages and niche TikTok networks are used to seed songs. She describes targeted placement, armies of accounts that shape comments, and tactics that manufacture online buzz. The conversation probes how virality is engineered and what that means for music authenticity.
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Geese's Overnight Rise And The Backlash
- Geese exploded in mainstream attention in 2025 with a praised album and sold-out tour that felt sudden to many fans.
- This rapid rise sparked 'psyop' and 'industry plant' accusations after Chaotic Good Projects was revealed as a client.
Use Specialist Agencies To Engineer Early Exposure
- Consider hiring digital marketing firms to run coordinated seeding and narrative campaigns if you need rapid, targeted exposure.
- Chaotic Good markets these as services for industry insiders trying to 'make bands go viral.'
Music Virality Engine Consists Of Posts And Narrative Flooding
- Chaotic Good runs two core plays: vast networks of themed meme accounts that seed songs and coordinated narrative campaigns to shape reactions.
- They plug tracks into thousands of small TikTok-style pages as Trojan horses and deploy accounts to flood comment threads after big moments like SNL.