Above The Business #550: One Size Doesn't Fit All (The Bathrobe Theory)
In this solo episode, Bradley Hamner explores a powerful idea he first encountered in The Road Less Stupid by Keith Cunningham: the Bathrobe Theory of Business. The concept is simple. One size does not fit all. What works for one business may not work for another, especially when companies are operating at different stages of growth.
Bradley breaks down the four stages he commonly sees in small business growth, from startup through acceleration, and explains why the blueprint for running a business must evolve at each stage. The role of the owner, the structure of the team, and the systems that support the company all change as revenue grows.
He also shares a real example from a conversation with a $100M exterior remodeling company and explains how smaller businesses can learn from much larger organizations without trying to copy their strategies directly.
This episode is a reminder that the goal is not to replicate another company’s playbook. The goal is to extract the principles that apply to your stage of business and build a blueprint that fits your own organization.
Visit blueprintos.com/assets to register for the upcoming Above The Business Quarterly.
https://blueprintos.com/assets
Resources Mentioned
The Road Less Stupid by Keith Cunningham
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About Above The Business
Above The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.