Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know

10 snips
Dec 4, 2025
Guest
Zoe Bermant
Zoe Bermant, a LinkedIn strategist and agency leader, dives into essential strategies for B2B marketers navigating changes to LinkedIn Company Pages in 2026. She discusses the alarming decline in organic reach and presents three key strategies to combat it: investing in personnel, leveraging LinkedIn Premium, and boosting posts. Zoe emphasizes the importance of follower growth as social proof and highlights effective content formats like polls and newsletters for niche engagement. Finally, she offers advice for social media managers feeling overwhelmed by these shifts.
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ADVICE

Prioritize People-Led Amplification

  • Invest in people first: ambassadors, thought leaders, and broad employee advocacy to amplify company content.
  • Use advocacy to drive page views and engagement because organic feed distribution is unreliable.
ADVICE

Budget For Paid Reach Strategically

  • Accept that LinkedIn is increasingly pay-to-play and plan budget for paid reach and boosting.
  • Combine paid boosts with strong organic foundations to avoid wasting budget on poor content.
INSIGHT

Premium Is Inconsistent But Effective

  • Company Pages Premium is unevenly rolled out with differing features and prices across accounts.
  • Despite inconsistencies, enabling Premium consistently increases visibility and adds enhanced profile landing features.
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