Under the Influence with Terry O'Reilly Putting the Motion in Motion Pictures: Movie Theatre Marketing
22 snips
Mar 1, 2025 Movie theaters are reinventing themselves to attract audiences in the age of streaming. From luxurious dining options to dynamic loyalty programs, these venues are going all out. They’re even offering immersive “atmospheric” experiences with effects like wind and scents that enhance the film. The competition is fierce, and cinemas are making every effort to ensure there's no place like the big screen.
AI Snips
Chapters
Transcript
Episode notes
Experiential Focus
- Movie theaters must create experiences that surpass home viewing.
- They need to offer something unique to draw audiences back to the cinema.
Eventicizing Cinemas
- Warehouse Cinemas uses social media and events to boost ticket sales.
- One theater offered a car-smashing event tied to the movie Unhinged.
AMC's Ad Campaign
- In 2021, AMC Theatres launched its first TV ad campaign, starring Nicole Kidman.
- The campaign aimed to reignite audience love for the theatrical experience.