The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20 VC 084: Meet Felix Capital: A Venture Firm For The Creative Class with Antoine Nussenbaum
Nov 2, 2015
Antoine Nussenbaum, founding principal at Felix Capital who backs creative digital lifestyle startups. He discusses Felix’s creative-and-tech investment thesis, why Europe (and London) matters for consumer tech, their advisor-heavy model and Series A/B focus. Topics include brand-building for millennials, marketplaces like The Food Assembly, and how Felix differentiates through creative operators.
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Transition From Finance To Hands On Startup Investing
- Antoine moved from M&A and private equity into hands-on startup work by helping founders bootstrap and find first customers.
- He cites early projects like Mirakl and Huckletree, and a seed in Jellynote as the path that led him to co-found Felix Capital.
Tighten Due Diligence When Scaling Investment Size
- Do increase diligence and tighten risk assessment when moving from angel to institutional investing because you report to LPs and deploy larger amounts.
- Antoine contrasts angel bets (back the person with little data) with VC deals requiring more rigorous metrics and due diligence.
VC For The Creative Digital Lifestyle
- Felix focuses on digital lifestyle at the intersection of creativity and technology, backing both consumer brands and enabling B2B tools for those brands.
- Their sweet spot spans seed to Series B with flexible capital, typically concentrating around Series A/B while prioritizing founder quality over stage.
