Barefaced's Jordan Harper on How to Make People Obsessed With Your Brand

Most people think better skin comes from more products and pricier treatments. But Jordan Harper knew better. With no safety net, she built Barefaced to simplify skincare down to what actually works. 

This week on SUPERWOMEN, I’m joined by Jordan Harper, Nurse Practitioner and Founder of Barefaced, to talk about what she learned after years of treating patients in cosmetic dermatology and why she decided to build a brand rooted in trust, not trends.

Jordan shares what the skincare industry gets wrong, how relationships drove early growth, and the lessons that came from expensive mistakes.

Episode Guide:

(00:00) Meet Jordan Harper, Founder & CEO of Barefaced

(01:35) What years of patient care taught her about skincare

(07:47) Serving people before selling anything

(08:55) The unsexy growth strategy that paid off

(18:01) The tradeoffs behind success

(19:16) When hiring “experts” goes wrong

(25:30) Why Barefaced has a 90% customer retention rate

(30:30) The four essential products for any skincare routine

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