46 - Are Email Newsletters Still Worth Doing?

There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaemail, but with all the different email marketing and content marketing strategies available to us now, is the Email Newsletter still relevant? In today's episode, hosts Suzi Dafnis and Michelle Falzon explore the questions "Do our customers and prospects still read newsletters?", "Are they still worth the effort of putting together?" And their answer is... it depends!