Why Copilot Adoption Stalls and How to Fix It

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Danny Burlage joins The MVP Show to explore why AI adoption in organisations is stalling and what actually moves it forward. The conversation moves beyond personal productivity to focus on AI as infrastructure, process transformation, and organisational capability. Danny shares what he sees in European enterprises, why Copilot adoption has lagged, and how companies can move from isolated pilots to real business impact by redesigning end to end processes and building AI literacy at scale.

🎙 Full Show Notes
https://www.microsoftinnovationpodcast.com/804

👉 What you’ll learn     

• Why personal productivity gains rarely convince executives to invest in AI 
• How to reframe Copilot and AI as organisational infrastructure, not a tool 
• What separates AI proof of concepts that fail from those that reach production 
• How gamified training can accelerate AI and Copilot adoption 
• Where real AI value emerges through cross functional, end to end processes 

✅ Highlights     

• “We see adoption of end user or bring your own AI going through the roof” 
• “The whole Copilot experience when they hit the market was not that great” 
• “At this moment, if I compare ChatGPT towards a Copilot, Copilot is better” 
• “Nobody’s interested in saving half an hour per employee per day” 
• “They’re all interested in how can we improve organisational wide processes” 
• “AI has been seen as a nice bit of new tech rather than infrastructure” 
• “Most software developers are becoming prompt engineers on steroids” 
• “That’s where the actual proof of the pudding is” 
• “We’re slowly getting there but we’re not there yet” 

🧰 Mentioned     

• Microsoft Copilot: https://www.copilot.com/ 
• Microsoft Teams: https://www.microsoft.com/microsoft-teams  
• SharePoint: https://www.microsoft.com/microsoft-365/sharepoint/collaboration 
• ChatGPT: https://chatgpt.com/ 
• Azure AI Foundry: https://azure.microsoft.com/products/ai-foundry/ 
• Facilitator app in Microsoft Teams: https://learn.microsoft.com/microsoftteams/facilitator-teams 
• Microsoft MVP YouTube Series - How to Become a Microsoft MVP - https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7 

✅ Keywords      
ai adoption, microsoft copilot, enterprise ai, ai literacy, digital transformation, agentic ai, process automation, copilot training, ai governance, business processes, generative ai, productivity

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith