Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:
1. Start working in short, 20 minute or less episodes into your show.
2. Pick topics that allow you to showcase your expertise and solve a problem.
3. Have a super clear CTA to join your mailing list or schedule a free call.
If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and trust you.
Listen for a deeper dive.
And be sure to check out my guide on Mini Podcasting too!
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