If you endear yourself to a content agency that pays well, and offers you regular, interesting work, you're onto a good wicket as a freelancer. But how can you get your foot in the door in the first place? It can be a challenge for some writers, but in this episode, we ask Clare Brundle, managing director at Hardie Grant's Heads and Tales Content Agency, for her tips. She shares:

+ How agencies love freelancers with a specialist niche, and how it can set you up as the go-to person for that topic (and be lucrative)

+ Why there's less leeway with content marketing briefs than journalism briefs, and what you need to know about the strategy that's gone on behind the scenes of that brief

+ How you should never tell a content agency that you can write for digital if you don't have a website of your own

+ How to approach a content agency - do you simply send a letter of introduction, or pitch as well?

+ Why your career will die if you don't evolve, keep learning and stay curious, instead of focusing on how the industry is changing in ways you don't necessarily like

+ Her tips for immersing yourself in the world of content marketing so you're poised to approach agencies as they get new, interesting clients

And much more!

Find out more about Clare

Website: www.headsandtales.agency

LinkedIn: www.linkedin.com/company/heads-and-tales-au

Instagram: www.instagram.com/headsandtales_au

Watch her amazing preso about custom publishing and content marketing in the Rachel's List Pitching masterclass

Episode 52: TV State of the Union