Why Your Clients Are Killing Your Business

Your clients are slowly killing your creative business.

Not the market.

Not the algorithm.

I recently ran a poll asking creative business owners what their biggest frustration is. Over 60% said inconsistent income and project flow.

The feast and famine cycle.

But the truth is that this usually isn’t caused by the quality of your work or how much promotion you’re doing. The difference between studios that are constantly busy and those that struggle for work comes down to the way they perceive their clients.

In this episode, I break down the shifts that separates oversubscribed creative businesses from those scrambling for the next project.

If you’re tired of taking on poor-fit projects just to keep cash flowing, and you’d rather build a business where you’re inundated with enquiries, this episode will show you the mindset shifts you need to make.

Covered in this episode:

• Why inconsistent income usually isn’t a marketing problem.
• The difference between “feast and famine” studios and consistently busy ones.
• The two major problems your current client dynamic is creating.
• How to spot a toxic client relationship.
• When to say no to clients.
• What it takes to run a business that gets to pick and choose opportunities.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

 

LEARN MORE 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV