How to Price Podcast Sponsorships (Hint: It's NOT CPM)

The most common I question I get about pitching sponsors is, "how much do I charge?"

While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.

Check out my interview with Justin Moore for more (ha!) on landing brand deals.

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