Know What Is Next How the New York City Marathon Is Turning a Race Into a Year-Round Experience
The New York City Marathon is the largest marathon in the world, drawing more than 50,000 runners and millions of spectators annually.
As the race approaches its 50th anniversary, it’s evolving into a year-round platform spanning digital engagement, community programming, and global scale.
Juliette Morris, Chief Marketing and Digital Officer at New York Road Runners, talks with Dave about how the organization is aligning brand, technology, and content to support runners and spectators across the full lifecycle. She outlines the integration of digital products, the role of personalization and AI, and how media and storytelling are extending the reach of the marathon.
In this episode, you’ll hear:
- Why the marathon’s charity engine has become a $700M fundraising platform and strategic lever
- How oversubscription and capacity limits force new thinking on access, virtual participation, and growth
- How brand identity and logo design reflect governance priorities around inclusion and community
- What it takes to build an in-house content studio that functions as both media and mission infrastructure
- How Gen Z behavior is reshaping participation models, with run clubs emerging as a new social layer
Resources and Links:
Connect with Juliette Morris on LinkedIn and learn more about New York Road Runners on their website.
Watch the 26.2 documentary on YouTube.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.