The Scaling CEO Deep Technology Demands a CEO Who Understands It | The Scaling CEO Podcast
Feb 4, 2026
Brandon Colby, a medical geneticist and founder of Sequencing.com who builds consumer genomics products. He explains why CEOs of deep tech companies need real technical fluency. He talks about moving research into clinics, how clinical training shapes product choices, hiring smarter teams, and where AI actually helps versus where it is just hype.
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From Clinic To Company For Impact
- Brandon left clinical practice after seeing genetic research fail to reach patients.
- He chose business to translate research into actionable tools for doctors and consumers.
Why Healthcare Adopts Tech Slowly
- Slow clinical adoption often reflects valid safety concerns but also structural translation gaps.
- Lack of funding and focus on translating research prevents benefits from reaching clinicians and patients.
CEO Must Grasp The Core Technology
- CEOs of deep-technology companies must understand the core technology to make correct strategic choices.
- This knowledge guides product focus, hiring, and decisions about what not to build.
