Leadership Powered by Common Sense The Identity BLUEPRINT: ‘Unlock Your Genius’ | Ep 426
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Sep 23, 2025 Katarina Hanssens Carlson, psychotherapist-turned-entrepreneur and leadership coach, created a neuroscience-based Identity Blueprint to help leaders reclaim authentic selves. She discusses how schooling can stifle creativity. She explains crafting an I am statement, spotting sabotage stories from trauma, shifting habits to support identity, and real-life transformations into purposeful leadership and entrepreneurship.
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Schooling Shrinks Creative Genius
- Children start life with high creative genius but mainstream schooling reduces it dramatically over time.
- Katarina Hanssens Carlson cites Dr. George Land's finding: creativity drops from 98% in young children to ~2% in adults, blaming rigid school systems.
From Teacher To Blueprint Creator
- Katarina's personal path moved from teacher to psychotherapist to entrepreneur before creating her neuroscience-based Identity BLUEPRINT.
- She discovered core values (truth, greatness, vision) and her sabotage strategy, then built a leadership and entrepreneurial program.
Build A Daily I Am Statement
- Start transforming by identifying your peak identity: recall a moment you excelled and create an I am statement to rehearse daily.
- Katarina says this can take up to two hours and becomes the foundation for showing up in a peak state.
