President of Plusgrade on Agent-Ready Hotel Revenue

What if 70% of your guests are willing to upgrade—but your pricing strategy is leaving that revenue on the table? In this episode, Erik Tengen, President of Hospitality at Plusgrade and former co-founder of Oaky, explains why the future of hotel profitability isn’t RevPAR—it’s total revenue, frictionless upselling, and becoming “agent-ready."

Experienced hotel operators, GMs, commercial leaders, and ownership groups focused on driving profit—not just topline revenue—in an increasingly AI-driven distribution landscape.

Erik brings a rare combination of entrepreneurial grit and global scale. After building Oaky into one of hospitality’s leading upsell platforms and selling it to Plusgrade—a global leader in ancillary revenue across airlines, cruise, and rail—he now oversees hospitality strategy for one of the most advanced ancillary monetization engines in travel. His vantage point spans independent hotels to major global brands actively modernizing their tech stacks.

• Why TrevPAR Beats RevPAR in 2026 and Beyond
Erik breaks down the industry’s post-COVID shift toward total revenue management and explains why pairing a Revenue Management System with dynamic upselling technology unlocks meaningful profit growth across parking, F&B, spa, upgrades, and more.

• Dynamic Pricing Isn’t Just for Rooms
Flat pricing for parking, late checkout, or room upgrades? That’s profit leakage. Learn the core data inputs required to dynamically price ancillaries—inventory, forecasted occupancy, and scarcity—and how to operationalize this without overwhelming your team.

• “Commercial Empathy” as a Competitive Moat
A surprising insight: personalization isn’t about more data—it’s about small, meaningful actions that remove friction at micro-moments across the guest journey. Erik explains why “big data is useless without small actions” and shares real-world examples of hotels training frontline staff to turn service moments into revenue opportunities.

• What It Means to Be Agent-Ready
With agentic AI poised to transform how travelers search and book, Erik outlines why structured data and open APIs will matter more than flashy AI features. Vendors—not hotels—must become agent-ready, but operators need to choose partners that are.

• Scaling Upselling Without Nickel-and-Diming Guests
The episode dives into seamless fulfillment—from PMS integrations to housekeeping workflows—and how top-performing brands debundle strategically without eroding guest trust.

If you’re serious about driving profitable travel and future-proofing your hotel’s tech strategy, subscribe to Hotel Tech Insider, share this episode with your commercial team, and follow along for more operator-level insights from the leaders shaping hospitality’s next chapter.