294 - Why Business Owners Become Accidental Account Managers

If every builder calls you directly when something goes wrong, you've become your company's account manager, whether you intended to or not

Start building this role by documenting exactly what you do for your top builder relationships so the process can eventually be transferred

Grow your account manager internally; external hires lack the institutional context needed to be effective

The account manager must have full context across sales, production, and install to make the same quality decisions you would

Compensate this role well with a strong base plus account-based incentives; they are essentially an inside salesperson for your most valuable relationships

Begin with one key account and your most reliable employee before expanding