The Renegade Lawyer Podcast Ep. 209 - Renegade Lawyer Marketing (Audio Book) – Chapter 21: Design Your Life First
Most lawyers start with marketing tactics.
Ben says that’s backwards.
In Chapter 21 of Renegade Lawyer Marketing, he makes the argument that good marketing doesn’t begin with ads, websites, or SEO.
It begins with design.
For the first 12 years of his career, Ben did what most lawyers do:
- Worked hard
- Took whatever cases came in
- Fought over bills
- Accepted chaos
- Told himself “this is just how it is”
And he listened to other lawyers complain about stress, insurance companies, and long hours like it was normal.
Then came the uncomfortable question:
What if I could actually design my life instead of reacting to it?
In this episode, Ben walks through:
- Why most lawyers hand over their credit card to marketing agencies without knowing what they’re building
- How random client flow keeps lawyers trapped
- Why your belief system about control determines your business ceiling
- The difference between chaos and systems
- How marketing becomes powerful only after you decide what kind of life you want
This chapter is the philosophical core of Great Legal Marketing.
Because if you don’t design your life first…
Marketing just feeds a machine you don’t even like.
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Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.