Second Bite Podcast How BarkleyOKRP Scaled to 700 People and Maintained Its Soul
Katy Hornaday is the CEO of BarkleyOKRP, one of the largest independent full-service advertising agencies in the US. She joined the company as a Creative Director and helped facilitate the 2024 merger of Barkley and OKRP.
In this episode…In an industry crowded with holding companies and boutique shops, building something that stands apart requires difficult choices, clear values, and a long-term vision. What does it take to grow a modern agency without losing its unique culture?
CEO of BarkleyOKRP, Katy Hornaday, discusses building an independent agency with both scale and soul. With host Todd Taskey, Katy explains her path from creative to CEO, how BarkleyOKRP approaches private equity partnerships, and how a clear strategic thesis guides growth, culture, and acquisitions.