Ep 40 - Marketing Strategy Part 2: Competitive Analysis

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In this episode, Jordan and Sean talk about how to perform a competitive analysis, and why it is an important part of your overall marketing strategy.

They talk about the most important steps in conducting a competitive analysis such as: 

• knowing your industry
• identifying your competitors
• analyzing your competitor's content and strategy, etc.  

They also share practical advice on how you should effectively conduct your own competitive analysis.

Listen to the first part of our marketing strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021

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