Intro to A/B Testing by Ever's Senior PM

1

Introduction

00:00 • 2min

2

Why Is AB Testing Important?

01:38 • 3min

3

Is There a Correlation Between a 31% Increase in Conversion Rate and a 50% Increase in Sales?

04:10 • 4min

4

Optimizing for the Number of Parents Using Your App?

08:13 • 2min

5

How to Set Up an AV Test

09:59 • 3min

6

The Importance of a Sample Size

12:31 • 2min

7

How Long Will Your Experiment Take to Run?

14:43 • 3min

8

Are You Patient With Your Experiment?

17:50 • 1min

9

The Chi-Square Test

19:08 • 4min

10

When to Use A.B. Testing?

23:17 • 2min

11

Can You Test Your Hypothesis?

24:52 • 3min

12

How to Maximize Your Experiments

28:02 • 3min

13

AB Testing Consideration Number Two - Be Aware of Downstream Metrics

30:55 • 2min

14

Are You Considering Downstream Mechanics?

32:48 • 3min

15

Optimizing for Local Maximum?

35:56 • 4min

16

Six Common Ways to Invalidate an Experiment

40:14 • 3min

17

How Do You Make Sure You're Getting the Same Experience?

42:45 • 2min

18

How Do You Control for Social Oriented Features?

45:10 • 4min

19

Qualitative Versus AB Test?

48:48 • 2min

20

Designing a Product to Optimize for AB Testing

50:35 • 3min

21

A.B. Testing Is a Powerful Tool to Optimize Your Product

53:08 • 2min

22

Should You Always Be A.B. Testing When You Release Any Features?

55:15 • 2min

23

B2B Product Testing

57:39 • 3min

24

Problems With Tapletics

01:00:32 • 3min

25

How Long Do You Optimize a Certain Component?

01:03:06 • 3min