In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers.
They also cover the evolving landscape of media and advertising, from the transition from print to digital, to the impact of AI on future trends.
The Pub Way: An AdTech Podcast for Media Leaders